Digital Marketing Steps That Small Businesses Need To Take To Thrive - Forbes

Part of Kathy Caprino’s series “Leading Entrepreneurial Success Today”

Entrepreneurs and owners of a businesses of any size know that driving more traffic, sales, and leads is of the utmost importance. But many continue to struggle with the best ways to do that, and to identify the ever-changing best practices to build a recognizable brand, maximize exposure, and gain recognition for the products and services they offer.

To learn more about the latest trends in digital marketing, I recently caught up with digital marketing executive Neil Patel. Patel is the CMO of NP Digital, a marketing agency serving start-ups, small businesses and publicly traded companies to help them drive more traffic, sales and leads. A New York Times bestselling author, Patel was named a top influencer on the web by The Wall Street Journal. Entrepreneur Magazine has shared that has created one of the 100 most brilliant companies.

Patel was also recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Here’s what Patel shares:

Kathy Caprino: Neil, what is the state of digital marketing today versus, say, five years ago? What do small businesses need to understand about these changes and how they impact their success?

Neil Patel: The big difference is that five years ago, you could grow a business through one channel. Whether it was SEO or paid advertising, or even email marketing—one channel could make a...

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