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A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year.
Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later.
If customers are out shopping in person then they want the ability to do it late at night, and if they’re shopping online they want items to arrive as soon as tomorrow.
They also want new experiences from businesses, such as the ability to bring their pet out for dinner.
Data in the report is compiled by the Google Ads Research and Insights team from an analysis of billions of recent search queries.
Staying informed about consumers’ changing expectations can help your business meet their needs better, ensuring they continue to choose you over competitors.
The report provides insight into how customers are phrasing their needs when looking for information in Google Search.
You can meet customers where they are in Google by emphasizing some of these key phrases on your website or business listing.
Here are the top insights from Google’s report on the latest developments in consumer behavior and market trends.
Rising Consumer Expectations
Consumer expectations for new experiences, services, and ways to shop are on the rise, with growing...
Read Full Story: https://www.searchenginejournal.com/google-search-trends-show-how-customer-expectations-are-changing/440522/
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