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Do you know which SERP features are trending in your industry?
Is your business showing up in those SERP features?
Are you optimizing for the factors that will generate the most traffic?
The competition for prime real estate on Google’s search results page is fierce.
On February 23, I moderated a sponsored webinar presented by Gerald Murphy, Senior Solution Business Manager at Similarweb.
Murphy showed the latest SERP feature trends and best practices you need to know to succeed in today’s markets.
Here is a quick summary of the webinar. To access the entire presentation, complete the form.
Learn The Different Key Search Engine Behaviors
Humans have complex search behaviors. These behaviors are seen when anyone searches on a search engine.
Google’s goal to provide a user-friendly experience takes these behaviors into consideration.
This consideration is one of the reasons why SERP features exist.
To excel in search, it is essential to know what these search behaviors mean:
- Thrashing.
- Pogosticking.
- Pearl Growing.
- Expand.
- Narrow.
- Quit.
What Influences Search?
SERP features help drive better results so search engine...
Read Full Story: https://www.searchenginejournal.com/serp-feature-trends-tips-recap/440109/
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