The COVID-19 pandemic has become a breakthrough moment for the CBD industry. Consumer stress and uncertainty are still driving growth. Since 2020, sales in the US have been rising by over 50% annually. If you are thinking of launching your own dispensary, now is a great time to do it.
Cannabis-related businesses are not allowed to use conventional advertising channels like Google Ads. Such obstacles complicate digital promotion, but proper SEO brings impressive revenues. This article will provide you with top tips from seasoned CBD SEO companies.
Importance of SEO for CBD Brands
Building an attractive website is only the beginning. You need an all-round strategy for search engine optimization. It will make your online dispensary visible, attract visitors and drive sales. The purpose of all SEO methods is to catapult your site to top positions in organic search results.
Without SEO, there is no product visibility. Very few consumers ever look beyond the first SERP (search engine results page). The higher you rank, the more sales and revenue you generate. This is the key to direct online traffic. Learn about the role of Google Analytics and use our tips to make the most of SEO:
1. Target Non-Competitive Keywords
Every keyword is assigned a level of difficulty. Keywords that are easy to rank require little to no link-building efforts. To generate traffic faster and more easily, opt for long-tail combinations. These are also more specific and allow better targeting.
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