What do marketing decision-makers need to know about the fusion of SEO and data science? Lemuel Park, BrightEdge co-founder & CTO, explains.
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Marketers have more data available to us than ever before – and it’s never been more challenging to get to the heart of it.
There was a time not that long ago when the Chief Technology Officer (CTO) of a company would have focused almost exclusively on technology infrastructure and engineering.
As the role – and the world in which it exists – has evolved, the answer to the CTO’s mantra of “How can we use technology to meet our organizational goals?” has become increasingly dependent on creating exceptional customer experiences.
And today, more often than not, that customer experience begins with a search query.
We’ve been talking with industry executives in this series about how emerging technologies, evolving consumer behaviors, and ever-changing search algorithms are shaping the future of SEO.
In this interview, we sit down with Lemuel Park, co-founder and CTO of BrightEdge and one of our expert contributors at Search Engine Journal, to talk data science and SEO.
What does it take to succeed and lead a data-driven organization in the current environment?
The Fusion Of SEO & Data Science
You told our audience recently that “2021 was a year of...
Read Full Story: https://www.searchenginejournal.com/seo-data-science-cto-interview/439391/
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