Talking Business with Denise Grothouse: Why are websites important? - The Morning Call

I picked up my cell phone and typed “coffee shop near me.” Up popped the search results in Google Maps. I clicked on directions and started to walk.

During my stroll, I compared the businesses on the Google Maps to the storefronts I saw visibly during my stroll. There were many actual businesses not showing on the map. In the virtual world, they simply did not exist. Having a website benefits businesses large and small, for all the same reasons.

Websites communicate your brand story, what you do, and how you do it. Conveying these three company sensibilities provides a solid foundation for forming a relationship with the visitor. It creates an emotional connection with the reader and compels them to delve deeper.

Clearly communicate what you do, how it benefits the consumer and the results they can expect. Share success stories for inspiration and client reviews. Credibility and trust are key elements in forming a virtual relationship.

SEO is the process of improving your website by identifying search terms people type in to find your products and ensuring Google, Bing and others place your website on the first page for that search term. When connected with Google Maps, your website and location will show in maps to people searching for businesses “near me”.

Websites that have a “Contact Us” form that captures email address enables your company to further expand your visibility and touch points to the consumer or potential employee by emailing them. Including a blog post...

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