In today's competitive environment, entrepreneurs and business leaders need to understand current technological trends to grow.
Opinions expressed by Entrepreneur contributors are their own.
Are you in the business world and wondering what technological advancements are in store for the rest of the year? In today’s competitive environment, entrepreneurs and business leaders need to understand current technological trends to grow their businesses and stand out from the crowd. From blockchain to the internet of things, technology is transforming the business world.
Unfortunately, experts think that many businesses in the United States aren’t utilizing tech tools to their maximum benefit. Here's how your enterprise can take advantage of them.
Google’s cookie changes
Google cookies have been essential for marketers as they use them to track website visitors and gather essential data that helps in targeting specific audiences. Marketers also use them to learn about potential customer behaviors and improve user experience.
Unfortunately, Google announced it’ll eliminate third-party cookies in 2022. What does this mean for marketers and advertisers?
With this change, many marketers believe it’ll be challenging to track the correct data. Advertisers looking to stay ahead of the competition will need to utilize and scale first-party data. Google won’t delete cookies before finding other effective ways to measure performance and target advertising. This calls for technology...
Read Full Story: https://www.entrepreneur.com/article/416648
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