Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing.
OPINION: If you’ve been in business more than a heartbeat, you’ll likely have received at least one spam email from an overseas “expert” promising they can get you on the first page of Google if you let them run your SEO.
They can make you feel anxious, because SEO is a phrase more business owners don’t understand, and feels like some mystical, complicated art.
SEO stands for Search Engine Optimisation. We all need it for our websites, because it helps people who don’t know our exact website address find us on the internet.
They may not even know about us exactly. There they are, typing “Yellow flowers in Ellerslie” and there your website appears, because Google believes you are the best result for that search.
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If you do sell yellow flowers, your SEO is working well. If you sell trucks, and have nothing to do with yellow flowers, then your SEO isn’t working too well.
We want to make it as easy as possible for someone to find us if they need us. If you want to have more customers, taking a look at your SEO makes a lot of sense.
Some aspects of SEO can be complicated. Some of it is technical, and requires a particular type of brain that I do not have.
If you are in a highly competitive industry – marketing your business...
Read Full Story: https://www.stuff.co.nz/business/prosper/300532836/why-its-time-to-fall-in-love-with-search-engine-optimisation
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