5 Top Reasons Consumers Choose One Local Business Over Another - Search Engine Journal

Ever wondered how consumers choose local service providers? See what research says about why consumers choose a business over its competitor.

This post was sponsored by ReviewInc. The opinions expressed in this article are the sponsor’s own.

Every day, across America and around the world, people turn to search engines to find answers for their most pressing needs.

Where can the kids get their hair cut?

Which plumber is our best choice to fix that broken pipe?

Is there a financial services advisor serving this region that I can trust?

For local service providers, getting found online is essential. But simply being seen doesn’t put money in the bank.

What is it that inspires a local consumer to choose one local service provider over another?

Connecting with consumers is all about emotion, reputation, and visibility.

Let’s take a look at the top reasons local consumers choose one service provider over another when evaluating their options in local search results.

1. You Have An Excellent Reputation

Online reviews are essential, as people now spend more time reading reviews than ever before.

In the past, service providers depended on word of mouth and recommendations from friends to generate referrals and more business.

Now, online reviews reign supreme.

ReviewInc has surveyed U.S. consumers for the last 10 years and each year, customers continue to choose online reviews from sites such as Google, Facebook, Yelp, and industry-specific websites as the most important factor in...

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