Google typically updates its search engine results page (SERP) gradually, by testing out new features or updating existing ones. However, the company may roll out more drastic redesigns and new search features under certain circumstances, such as when there is heightened demand for information about a new topic, like there was during the outset of the coronavirus pandemic.
Demand for information about the tragic events unfolding in Ukraine may have prompted Google to revamp its SERPs for related queries (like [Ukraine Russia]). While some of the new features may be specific to the conflict, the company may eventually roll out those features (or similar ones) for more queries, which can impact organic visibility opportunities for brands.
The “2022 Russian invasion of Ukraine” SERP. One obvious distinction between other SERPs and the SERP for queries related to the conflict in Ukraine is the headline that appears at the top: “2022 Russian invasion of Ukraine.”
Our research showed that the headline did not always appear, even for the same query (when signed into the browser, compared to private browsing mode). Whether the headline was present or not, most search features remained consistent for this query.
Other distinct search features include:
- Estimated losses section– This new section shows details about the number of deaths, non-fatal injuries, displaced civilians and destroyed buildings. In this specific instance, Google is sourcing these figures from Reuters.
- Photos...
Read Full Story: https://searchengineland.com/googles-russian-invasion-of-ukraine-results-includes-new-search-features-382156
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
