To drive more traffic to your website, you need to give visitors a reason to keep coming back.
Your content needs to be high quality, recent and relevant.
But you also need an SEO strategy. Search engine optimization is a valuable marketing tool that drives organic traffic — meaning potential clients and customers — to your website.
With more than 4 billion Google searches every day, you need to make sure your web site is optimized for SEO.
Don’t let your website become a crisis situation – it should be updated every three or so years. It’s the first impression a visitor has of your organization.
Keywords are at the heart of a strong SEO strategy. These are words or phrases that someone plug into a search engine like Google that bring them to your site.
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Make sure your site has a fast load speed (of three seconds or less) -if your load speed is too slow, Google will recognize this, and it will harm your ranking. A slow website will also impact the way your website visitors engage with your pages – they can get frustrated and never return.
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Use clean URLs and meta descriptions
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Develop target keywords (which have high search volume, relevance to your business and low competition)
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Include the primary keyword in the page’s title tag and meta description
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Use optimized headlines (include your target keywords)
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Include a primary long-tail keyword naturally in the text but don’t practice “keyword stuffing”
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Make sure every page on your website...
Read Full Story: https://www.natlawreview.com/article/how-to-quickly-and-easily-improve-your-seo
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