See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood.
Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack.
Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well.
Organic listings are another great opportunity for your local business to appear in front of motivated searchers when Google determines that the query has local intent.
So, although local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics.
Let’s start at the beginning – what is local SEO and why does local search matter?
What Is Local SEO?
Local SEO is the practice of search engine optimization for local search results.
On Google, that means helping your business listing in the Local Pack/Map Pack rank higher and appear more often in response to a greater volume of relevant queries.
Think of the last time you were out in the world, searching for something you needed. Maybe it was [men’s shoes], or [daycare providers], or [coworking spaces].
Google’s mission is to deliver searchers the best answer for...
Read Full Story: https://www.searchenginejournal.com/local-seo/why-local-search-matters/
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