A prime focus for digital marketers in 2022 is improving page visibility and organic traffic. Zib Digital shares the top SEO trends to help boost rankings.
SEO Sydney
SYDNEY, March 08, 2022 (GLOBE NEWSWIRE) -- According to the leading SEO agency Sydney-wide Zib Digital, with search engine optimisation (SEO) best practices are always changing; what worked in the past for increasing a website's ranking in search engine results pages (SERPs) won't work without some refining in 2022. That means it's time to adjust tactics to ensure success in terms of the amount and type of traffic a website receives from Google.
With Google pushing to retire third-party cookies to protect personal data privacy, collecting first-party data is essential for a successful SEO strategy. Zib Digital says when new customers and potential leads visit a website, offering incentives to request quotes, sign up for a mailing list or any other way to capture contact information is an important concept all digital marketers should be focused on.
Ensuring page speed is up to scratch is another important factor to consider, says Zib Digital. Google has made it clear that page speed is taken into consideration when determining rankings as it enhances the overall user experience.
Similarly, if a website doesn't exhibit an appealing aesthetic, the copy has errors or the navigation structure doesn't quite work, people are likely to drop off pretty quickly, which will affect the chances of ranking high in SERPs....
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