How Google Search Console Tracks 'People Also Ask' Performance Data - Search Engine Journal

Here’s how clicks and impressions from ‘people also ask’ snippets are attributed in Google Search Console.

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Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions.

This topic is discussed during a recent Google Search Central SEO office-hours hangout.

An individual named Aakash Singh joins the livestream to ask how Google Search Console tracks data for pages appearing in ‘people also ask’ snippets.

Google Search Advocate John Mueller answers the question by explaining how Search Console tracks a page’s performance data when a URL is shown in ‘people also ask.’

If you’ve earned a ranking in one of these search snippets, here’s how the performance data is tracked in your Search Console reports.

Measuring ‘People Also Ask’ Performance Data In Search Console

Mueller begins his response by stating impressions are counted for all URLs shown in Google Search, including ‘people also ask’ snippets.

When a searcher clicks on a ‘people also ask’ suggestion, and a link to a webpage appears below, an impression is counted for that page.

“The short answer is whenever there is a URL shown in the search results we do try to show that in Search Console.

So with the ‘people also ask’ sections, I think it is that if...

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