Google's John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach
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Google’s John Mueller answered a question about internal linking and affirmed that internal linking that goes beyond site breadcrumb navigation is one of the “biggest things” a publisher can do tell Google what content is the most important.
Breadcrumb Navigation
In children’s stories a protagonist may venture into a forest and leave behind a trail of breadcrumbs they can follow in order to avoid getting lost.
A website similarly provides a “breadcrumb” trail in the form of a breadcrumb site navigation so that a site visitor can navigate back through the website structure of a website.
Typically a breadcrumb starts at the home page then goes to a category page and then goes to an article.
Home > Category > Article (You Are Here)
Breadcrumb Structured Data
Breadcrumb structured data is a reflection of the breadcrumb navigation which is a part of what’s called internal navigation.
Internal navigation makes it easy for site visitors to navigate through a website, going back and forth between the categories and sub-categories of a website to find interesting things to read.
Breadcrumb structured data tells Google what the topic of a website category is about.
- This category is about x.
- ...
Read Full Story: https://www.searchenginejournal.com/internal-linking-critical-for-seo/441381/
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