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What if we said you could use the power of search intent for more than just getting visitors to your site?
Traditional search intent tells us how people are searching on Google – but it can also tell you how users are searching on your site and what they want to do now that they are there.
On March 2, I moderated a sponsored webinar presented by Courtney Harrington and Jonathan Meyer, Product Analyst and Senior Business Engineer at Bridgeline.
Harrington and Meyer showed how on-site search intent could help you create the perfect conversion experience to get more leads, sales, and clients.
Here is a quick summary of the webinar. To access the entire presentation, complete the form.
What Is Search Intent?
Search intent (also called keyword intent) is the ultimate goal of the person entering a query in a search engine.
Primary Search Intent Types
While every query has its own unique intent, there are four basic ways to group search intent:
- Informational.
- Commercial.
- Navigational.
- Transactional.
Two Secondary Intents To Consider
It’s also just important to touch on two secondary search intents:
- Local intent.
- Freebies.
Read Full Story: https://www.searchenginejournal.com/on-site-search-intent-recap/441143/
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