Location pages are a key component in a local SEO strategy, helping both search engines and consumers find products and services for businesses near them. As the number of Google searches with local intent has increased, small businesses with a well-written location page have been able to reach consumers who have a high probability of visiting their location or hiring them for their services.
Whether you’re a doctor, lawyer, roofer, plumber or own a restaurant, having a location page on your business’ website is essential. If you work out of your home instead of having a business’ location consumers can visit, you would create service page(s) rather than creating a location page. And quite frankly, for brick-and-mortar businesses you’ll want both location pages and service area pages. Today we are focusing solely on location pages.
Why Is a Location Page Important for a Local Business Website?
Location pages are designed to provide the most important information consumers need about a business. Most often, consumers are searching for a service either near their current location or somewhere they intend to visit. In fact, most consumers shop near their home or work. In 2018 Think With Google revealed that mobile searches with the “near me” qualifier grew 900% over previous years.
Since a location page provides a specific location, it helps a consumer decide whether or not to visit. The most important information is the business’ NAP (name, address and phone number), plus...
Read Full Story: https://www.rocksdigital.com/why-seo-optimized-location-pages-for-businesses/
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