It’s a given that all small businesses — no matter their size or industry — must have a website. That’s how most consumers discover businesses — by searching for them on one of the search engines.
Realistically, Google dominates searches, with an 87.8% share. So it’s also a given that when Google updates its algorithms (called core updates), it can wreak havoc on your search rankings. As Search Engine Journal says, “Google’s acknowledgment of core updates is always vague and doesn’t provide much detail other than to say the update occurred.”
As Google itself explains, “We confirm broad core updates because they typically produce some widely notable effects. Some sites may note drops or gains during them. We know those with sites that experience drops will be looking for a fix, and we want to ensure they don't try to fix the wrong things. Moreover, there might not be anything to fix at all.”
There may have been a core update in January that impacted your business. So, what does it all mean? To get the answers, Rieva Lesonsky, one of SCORE’s content partners and also President and CEO of GrowBiz Media, talked to Chris Rodgers, CEO and founder of Colorado SEO Pros.
So many business owners don’t know about Google’s core updates and the potentially devastating effect they can have on their businesses. What does this all actually mean?
Rodgers: Google’s core updates generally affect large portions of websites in Google’s index, and often, the changes in SEO performance...
Read Full Story: https://www.postbulletin.com/business/be-aware-of-googles-algorithm-updates
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