The global pandemic has spurred the growth of the cannabis industry. Over two-thirds of adults in the U.S. now believe marijuana should be legalized, and adoption is growing. As of this writing, medical use is legal in 37 states, and recreational sales are allowed in 18 states and Washington D.C.
Now is a great time to begin your legal business. In this guide, we will outline the key steps required to set up a dispensary, and recommended strategies for marijuana SEO promotion in 2022. Despite its size, the cannabis industry is still censored in terms of advertising media. Businesses may not use Google Ads, so SEO is king.
What you need to open a dispensary
Check the adoption map on the NCSL site to see where you can set up a legal business. Whether you become a grower or dispensary owner, getting a license is your first step. Create a promotional strategy well in advance. The best way to sell Delta-8 THC and any other products is SEO.
1. License
In states where marijuana is legal, you must obtain a license. The fee varies geographically. It is the cheapest in Oregon ($250), while companies in California may pay up to 120,000 depending on their size and operations. The fee is non-refundable, and you will need to renew your license every year.
2. Capital
Some states require a particular amount of liquid capital. You must prove that your dispensary will be able to stay afloat in an economic downturn. On average, dispensary owners need $150,000.
3. Real estate
Dispensaries...
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