A new podcast episode has caught the attention of Danny Sullivan, Google’s search liaison. Via Twitter, Sullivan called out the host (a politician who made an unsuccessful run for president in 2020) and his guest (a professor) for badly misunderstanding how personalization works in Google search.
Ramesh Srinivasan, a UCLA professor and author of books on the impact of technology on our lives, joined the “Forward with Andrew Yang” podcast for an hour of conversation that included, among many other topics, Google search.
What Srinivasan got wrong. Pretty much everything he said about Google’s personalization “stuff.” Here’s what he said:
“…when they [Google] started doing this personalization stuff, what happened is we became googled and we became googled not based on … some sort of neutral notion of relevance but based on what would grab our attention. And the way that works, which I think is really interesting, is it’s all based on correlation. So you know if you Andrew Yang have looked at you know a million web pages and I have all this data about your engagement on those different web pages, which we call documents in the information sciences, and then I have very similar profile to you it will recommend content to me based on correlation mapping.”
– Ramesh Srinivasan
Now, I know they don’t teach a course on how search engines work at most universities. But I’m pretty amazed to discover that this professor has such a poor grasp on the topic of search. There are so many...
Read Full Story: https://searchengineland.com/google-search-personalization-confusion-382271
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