Learn what TF-IDF is, how it works, why it’s part of the SEO lexicon, and most importantly – whether Google uses it as a ranking factor.
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What the eff is TF-IDF, and can it really help your SEO strategy?
You’d be forgiven for thinking, “Those crazy SEO people… what will they think of next?”
But this one isn’t a case of this thought leader or trying to coin a new phrase.
In this chapter, you’ll learn what TF-IDF is, how it works, why it’s part of the SEO lexicon, and most importantly – whether Google uses it as a ranking factor.
The Claim: TF-IDF Is A Ranking Factor
If you go looking to learn more about this topic, you’re going to see some wild headlines designed to make you feel like you missed out by not allocating budget to TF-IDF this year:
- TF-IDF for SEO: What Works & What Doesn’t Work.
- TF-IDF: The best content optimization tool SEOs aren’t using.
- TF IDF SEO: How to Crush Your Competitors With TF-IDF.
Is TF-IDF the SEO tactic you’ve been missing?
The Evidence For TF-IDF As A Ranking Factor
Let’s start with this: what is TF-IDF?
Term frequency–inverse document frequency is a term from the field of information retrieval.
It’s a figure that expresses the statistical importance of any given word to the document collection as a whole.
In plain language, the more often a word appears in a...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/tf-idf/
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