As Google's algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. For the search engine's 23-plus years of existence, written content has been its bread and butter, historically making up the majority of initial query results one sees. Yet as the online behemoth's algorithm gets better at understanding search intent, its machine learning technology is moving beyond merely "reading" blog posts, web copy, articles, and transcripts and is now beginning to gain a similar level of proficiency at decoding other content types by "watching" videos, "listening to" podcasts, and "viewing" images.
Let's take a look at where Google's search capabilities are heading in the near, mid, and distant future after a flurry of activity in 2021 and how savvy SEO content strategists can continue winning in search as the most influential search engine's algorithm evolves.
2021: A Massive Leap in Language Processing Within Google Search
Last year saw major shakeups in the Googleverse as the company rolled out a trio of SEO industry-rattling core updates on top of numerous updates across product reviews, spam and link spam, page experience, local, and more. While the official count for updates has yet to be made public, the company initiated 4,500 updates to search in 2020, with experts expecting 2021's total count to have exceeded that.
The most significant update is Google's Multitask Unified Model,...
Read Full Story: https://www.skyword.com/contentstandard/the-rising-importance-of-having-diverse-content-types-to-win-at-search/
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