Have you heard of artificial intelligence programs and are worried they will replace copywriting careers in the future? Don't stress, it won't happen.
But first, what is AI-powered copywriting? Instead of coming up with content for your own website, this type of writing is completely generated by a computer. After deciding the type of content you'd like to create—such as blog posts, a landing page, or social media content—the program then uses these settings to piece together marketing material.
However, these tools are unlikely to replace the millions of creative copywriters around the world, for many reasons!
1. Authenticity
A writing robot such as Writesonic isn't capable of creating genuine content, even though you can select a custom tone of voice to base the pieces on. As useful as it may seem to get content published as quickly as possible onto your website, an AI can't incorporate anecdotes or put something together with human emotion, which is what copywriting is about.
Tweaking a few details for the system to read isn't equivalent to writing something truly meaningful to a consumer. Generic content isn't what makes copywriting sell a product, it's how you connect on a deeper level to the potential buyer that leads to a purchase.
Imagine writing about a gorgeous holiday destination. An AI will clump together cliché ideas that generally aren't that interesting—such as a basic description of the water—whereas a copywriter would delve into the deeper reasons why you...
Read Full Story: https://www.makeuseof.com/reasons-ai-tools-wont-replace-copywriters/
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