5 things your Google Data Studio PPC Dashboard must have - Search Engine Land

If you’re just getting started with Google Data Studio, you’ve probably experienced blank-page syndrome.

You get your data source connected, open up a new file, and you have no idea what to do next.

There are no instructions. No guide rails. Just you and an empty page to fill.

And while you can start with a template (Google Data Studio Report Gallery has several), it’s still tough to know how to customize it to perfectly fit your needs.

Here are some tried-and-true elements to include in PPC dashboards and reports that will banish blank-page syndrome and give your stakeholders the insights they crave.

1. Titles, subheads and context

When you add a chart in Google Data Studio, you select the data source, dimensions, metrics and date range from the Data Panel to populate your visualization.

But your reader doesn’t see the Data Panel and won’t know what your chart is about unless you take an extra step to include it in your dashboard.

The two graphs below show identical data visualizations. Figure A includes only the chart, while Figure B includes written titles and context.

Figure A leaves questions in your reader’s mind that Figure B answers.

You can make your graphs and tables easier to understand at a glance with these tips:

• Give your data visualizations a title.
• Use subheadings and microcopy for additional context.
• Use legends.
• State the date range if it’s not included in the chart. (Note: “auto” date range defaults to last 28 days.)
• If multiple data sources are used...

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