Google says it’s experimenting with ways to show short-form video in search results more often.
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Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries.
This was stated in latest Search Off The Record podcast episode by Google Product Manager Danielle Marshak, who oversees videos in search results.
Marshak is joined by Gary Illyes and Lizzi Sassman, both of Google’s Search Relations team, in an episode focused on videos in Google Search.
At roughly the 17-minute mark, the discussion delves into the topic of short-form videos and whether Google has plans involving this specific format.
In addition to learning Google wants to show more short videos in search results, we find out there’s interest among the Search Relations team in recording their own.
More Short-Form Videos In Google?
For the purpose of this discussion, Marshak defines a “short” video as less than five minutes in length and recorded in a vertical aspect ratio.
She says this format has the ability to communicate an abundance of information in a short time.
Due to how useful short videos can potentially be for searchers, Google is thinking about how to surface them more in search results.
Marshak states:
“And this format, it’s really cool because...
Read Full Story: https://www.searchenginejournal.com/google-may-surface-more-short-form-video-in-search-results/441599/
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