Schema Markup: Is It A Google Ranking Factor? - Search Engine Journal

Will using schema markup give your site a ranking boost? Discover the evidence for using schema and its potential impact on search rankings.

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Schema markup is a type of microdata that creates an enhanced description Google might use in search results as a rich snippet.

In essence, it’s a shared vocabulary that enables search engines including Google, Bing, and Yandex to better understand the content on any given webpage.

The ability for search engines to understand the content on your page is integral to its ability to match it to a relevant query.

So is schema a ranking factor?

Let’s review the evidence.

The Claim: Schema Is A Ranking Factor

Early in 2018, Roger Montti wrote about an update to Google’s “Introduction to Structured Data” resource:

In case you’re curious, that help resource of Google’s on how structured data works has changed again just slightly — here’s what it says today:

“Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page.”

Now, Google says “you can help us” by using structured data.

The consensus among SEO professionals had long been that while schema was useful, it was not a ranking factor.

However, the above edit had SEO professionals wondering...

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