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Sunday, April 28, 2024

Sustainability Academy Presents a Three-Part Educational Workshop: - WhatTheyThink

Last updated Thursday, March 10, 2022 05:39 ET , Source: NewsService

Press release from the issuing company

SAYVILLE, NY – The SGP Foundation, sister company of the Sustainable Green Printing Partnership (SGP), announced today its Sustainability Academy will offer a three-part educational series titled "Six Ways to Market Your Sustainability Advantage." The workshop will be given by David Murphy, founder & CEO of Nvent Marketing.

The three-part educational workshop series: "Six Ways to Market Your Sustainability Advantage" includes:

MARCH 30, 12:00-1:00 PM ET
Session 1 - SEO for Sustainable Printers - Get Your Business Found on Google for "Sustainable Printing Companies"
How search engines work
Optimizing your website for search engines
Choosing the right search keywords for your business
Writing about what your customers care about
Showing Google why you matter
Setting targets, expectations, budgets, and timelines

APRIL 13, 12:00-1:00 PM ET
Session 2 - Internet Advertising - Should You Pay Mark Zuckerberg to Promote Your Sustainable Printing Business?
How advertising works on Google, Facebook, and LinkedIn
Which digital ad channel is best for your print business and why
When to pay for internet leads, when not to, and why
When should you pay Facebook to boost your posts?
How to maximize the ROI of your digital ad spend

APRIL 27, 12:00-1:00 PM ET
Session 3 - Social Media and PR - Do These Strategies Get Anyone to Buy Print?
TikTok, LinkedIn, or nothing at all - What works, what doesn't, what to expect
Likes or Shares - Who cares?
How...



Read Full Story: https://whattheythink.com/news/109700-sustainability-academy-presents-three-part-educational-workshop-six-ways-market-your-sustainability-advantage/

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