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Friday, May 3, 2024

A Guide To 301 vs 302 Redirects For SEO - Search Engine Journal

Last updated Friday, March 11, 2022 08:45 ET , Source: NewsService

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There are multiple ways to redirect a webpage or an entire website, the two main ways being either a 301 or 302 HTTP response code.

Choosing the right one for the appropriate situation is important for SEO because it sends a signal to Google about how to respond to the redirected webpage, including whether to consider it as canonical.

While Google is constantly evolving how it handles signals, that provided by 301 and 302 response codes has not changed.

In this guide, you’ll learn what 301 and 302 redirects are for, when each one is used, how they impact SEO, and more.

HTTP Response Status Codes

When a browser requests a webpage from a server, the server sends a response to the browser to tell it if the request was successful.

That response is called an HTTP Response Status Code.

The response code tells the browser the status of the request for a webpage.

There are five kinds of HTTP Response Status Codes:

  1. Information responses.
  2. Successful responses.
  3. Redirection responses.
  4. Client error responses.
  5. Server error responses.

What Are 301 And 302 Redirects?

A redirect response status code is a message from the server to the browser, telling the browser that the webpage no longer exists at the requested URL.

The redirect response code also informs the browser that the requested webpage has moved to...



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