See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
Do social signals affect organic search rankings?
Google says no.
Some correlation studies claim to show otherwise.
Let’s clear up the confusion.
The Claim: Social Signals Are A Ranking Factor
First, let’s determine what we’re talking about here.
Social signals, for the purposes of this discussion, generally refer to things like:
- Facebook engagements (likes, comments, shares).
- Twitter engagements (tweets, retweets, likes).
In the past, social signals also referred to activity like Google +1 (back when Google Plus was kind of / sort of relevant, circa 2012-2013).
Raw follower counts have also been mentioned as part of the “social signals” discussion.
Now, as for the idea that social signals are a ranking factor, it basically comes to this:
Content ranks well and gets lots of traffic.
Content has lots of social media shares.
Share count must have helped it rank well.
The Evidence For Social Signals As A Ranking Factor
Where did the whole idea of social signals originate? To find out, let’s go back to 2010, when Danny Sullivan wrote What Social Signals Do Google & Bing Really Count?
“…who you are as a person on Twitter can impact how well a page does in regular web search. Authoritative people on Twitter lend their authority to pages they tweet. When it comes to Facebook, Google says it does...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/social-signals/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
