See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
Does the inclusion or exclusion of the www in a URL affect organic search rankings?
Some SEO professionals have claimed that domains using a www rank higher than domains not using a www, or vice versa.
In this chapter, we’ll determine if using or excluding www in your domain is a Google ranking factor.
The Claim: WWW/Non-WWW In A URL Is A Ranking Factor
Would https://www.example.com rank higher than https://example.com (or vice versa) based solely on the use (or lack thereof) of the www?
To determine this, we must first define what the www portion of a URL represents.
Let’s look at the following URLs:
- https://example.com/page.html – An HTML page on the root domain.
- https://example.com/folder/page.html – An HTML page in a subfolder/subdirectory.
- https://www.example.com/page.html – An HTML page under the www subdomain.
- https://store.example.com/page.html – An HTML page under the store subdomain.
Now that we know www is viewed as a subdomain, let’s see what Google has to say about the use of subdomains and subdirectories.
The Evidence Against WWW Or Non-WWW As A Ranking Factor
In 2005, Google published an article on the Google Search Central Blog about www vs non-www for developers.
The author doesn’t indicate whether Google has a preference; only that webmasters should choose one or the other.
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Read Full Story: https://www.searchenginejournal.com/ranking-factors/www-vs-non-www/
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