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Voice-enabled devices have become all the rage today. According to one study, almost 40% of internet users in the US operate a voice assistant at least one time a month, and that number increases to 55% when it comes to people who use voice search to ask questions. Some of that growth is organic, but much of it is also driven by the desire of consumers to be able to interact with electronic devices of all types without having to touch them except when absolutely necessary.
Combined, all those factors mean that companies wanting to be visible on the internet must optimize their website and other internet assets to be found and engaged with by customers using their voices. When done well, that strategy will certainly lead to more leads and engagement, and ultimately more revenue as the conversions continue to rise. Here are some actionable steps you can use to optimize your website.
1. Answer user questions
The easiest way to get this contextual content is to set out to write rich and insightful answers to questions that users often have, such that your web pages naturally contain a lot of the relevant information that a person searching a particular term would be interested in. Focus on writing content that answers “Who,” “What,” “Where,” “When,” “Why” and “How” questions.
Remember that the more often (and the longer) searchers engage with your pages that are shown to them after a search, the more relevant...
Read Full Story: https://www.entrepreneur.com/article/418483
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