8 SEO costs that impact your ROI - Search Engine Land

One of the most common questions about SEO is “how much does SEO cost?” And to be honest, it can be tough to answer.

So many variables go into SEO costs. Some are obvious, while some are not. With SEO, it comes down to getting what you pay for, like most things in life.

SEO is an investment but one that’s sure to pay off in the long run – if you invest correctly.

The two largest (and obvious) SEO expenses

The two main factors contributing to SEO cost are the people (in-house and/or the agency you hire to help you) and the SEO software and tools you invest in. This will be where the bulk of your cost comes from.

Let’s break them down.

1. SEO specialists

There are pros and cons to hiring someone to manage your SEO in-house vs. hiring an agency with an SEO team to assist you in optimizing your website. I won’t go too far down that rabbit hole. Just remember that you get what you pay for, regardless of what you choose to do.

The more knowledge and experience a person or team of people have, the more their services will cost. While that may sound like an obvious statement, paying for someone’s expertise is often overlooked and undervalued.

SEO involves a lot of strategy. No one size fits all formula can magically make a website rank better and increase conversions. An SEO specialist or team must adapt and adjust its strategy to account for unforeseen challenges.

For example, when Google releases a core algorithm change, it can tank a client’s rankings on SERPs, negatively...

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