See which organic keywords actually drive conversions
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I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers.
In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google.
When I’m perusing through Google, I’m served Google Business Profile, Google Map, and local review information.
Sadly, local websites are pushed down further and further in the local SERPs.
In 2020, more than 65% of all Google searches resulted in the user getting the information they needed from the search results page.
That number grew from 50% in 2019.
Your website plays second fiddle to Google Business Profile and other Google search result features now.
Back in the day, ranking for local SEO used to be pretty straightforward. You’d add your NAP to the footer, build a few directory links, and voila! You were on your way to the local 7-pack.
Somewhere along the line, the 7-pack reduced to a 3-pack and local directory links are no longer enough.
To move up the ranks in local SEO search results and compete with zero click results, you need rich local content.
Don’t believe me? Seoreseller.com increased traffic by almost 300% by creating custom local content.
And, they aren’t alone.
Search Geek Solutions saw a 300% increase in organic visibility for...
Read Full Story: https://www.searchenginejournal.com/local-seo/content-types/
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