Syndicated content can sometimes outrank the original content. How does it measure up as a ranking factor in search?
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Does syndicated content affect organic search rankings?
In some cases, syndicated content is viewed as spam.
In others, it can outrank the original content.
And yet syndication is a widely accepted practice in journalism and content marketing alike.
But is it a ranking factor in search ranking algorithms?
In this chapter, we’ll determine if syndicated content is a Google ranking factor.
The Claim: Syndicated Content is A Ranking Factor
Content syndication happens in a number of ways.
Individual content authors may choose to syndicate their content in an attempt to reach larger audiences.
For example, a CEO may publish a blog on their company website.
They may then syndicate the same blog post to LinkedIn, Medium, or elsewhere.
This enables them to tap into the audiences of each network and possibly link back to the main company website.
Publications and blogs can also choose to syndicate content.
This happens when a publisher (content creator) agrees to share their content with a partner (the syndicator) – or even multiple partners, with the goal of further expanding the reach of that piece of content and the brand behind its creation.
The syndicated content piece, when it appears...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/syndicated-content/
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