Paid marketing is one of the most promising ways to promote your business. The various mediums for paid marketing include Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc., and you can generate significant results from them.
However, paid marketing is a bit trickier for B2B than B2C, and you need a rock-solid strategy to gain ample returns on every penny you spend on paid marketing for your B2B business.
Here are seven of the best result-driven strategies for your enterprise B2B marketing.
1. Use display advertising for brand awareness
People must be aware of you before they begin to consider your services. Finding a supplier in the first place is the first stage in any corporate decision-making process.
You can begin to raise awareness of your company and its services by combining Google's Display Network with ad placements in industry media. The idea is to boost the number of impressions—the number of times your ad appears on someone's screen.
Note that this type of digital advertising campaign isn't intended to produce leads; many marketers make that mistake. In the awareness stage, you can't expect leads or conversions. Moreover, targeting the bottom of the funnel without awareness is a waste because no one trusts an unknown brand.
Display advertising's goal is to get your company's name in front of as many eyes as possible—preferably the correct ones. You can target your display advertising using keywords, audiences, or a mix of the two. I normally suggest...
Read Full Story: https://www.marketingprofs.com/articles/2022/46899/seven-results-driven-paid-strategies-for-b2b-marketing
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