See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
Local businesses that want more traffic from search must improve their local rankings.
But can prominence, distance, and relevance affect your organic search rankings?
Read on to learn whether there is any connection between prominence, distance, and relevance, and improved Google rankings.
The Claim: Relevance, Distance, And Prominence Are Ranking Factors
What are relevance, distance, and prominence in relation to local businesses?
Relevance determines how closely the search user’s query matches information about a local business.
While Google can pull information from around the web, the best way to ensure relevance is with a completed Google My Business listing.
Think about the keywords you have optimized your website for – these same keywords for products and services should appear in your GMB listing.
Distance determines how close the search user is to local businesses based on the user’s browser information.
The closer the search user is from a local business, the more likely that business is to appear in the local maps results.
The exception is if another local business better matches the relevance of the search query.
It may have more visibility in search results than closer, less relevant businesses.
Prominence determines how popular a local business is offline.
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Read Full Story: https://www.searchenginejournal.com/ranking-factors/relevance-distance-prominence/
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