Bonfire GM Rene LeMerle has seen Perth-based agency grow and evolve throughout his 17 years with the company.
And after recently stepping into the role of general manager of growth, LeMerle spoke to Mediaweek about the company’s expansion since its early days and what the future holds post-pandemic.
Bonfire has become Western Australia’s largest and most awarded performance media agency, according to LeMerle.
It was established back in 1996 – pre-Google – by founder and CEO Clay Cook before the agency was repositioned in 2012 to focus on a broader remit.
LeMerle noted the agency’s strong pedigree in SEO and Google Ads and identified a need for a more sophisticated offering in the local market.
“That’s when we started with double down launching a new brand, putting some systems and processes to deliver what we were hoping would be a new and unique level of transparency in terms of results, and launch basically with predominately an SEO and Google Ads offering.
“Over the years, that’s expanded into other performance media areas and large databases, which is another unique offering we’ve got,” he added.
Earlier this year, LeMerle was appointed as Bonfire’s general manager of growth, passing over the head of marketing position to Hayley Boneham.
He said of his new position: “My new remit is more about identifying and helping us accelerate into market expansion opportunities, both short term and in terms of product diversification, geography and vertical. And then longer-term,...
Read Full Story: https://www.mediaweek.com.au/bonfire-gm-discusses-the-agencys-impressive-growth-amid-the-pandemic/
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