We know Google wants to reward content and entities (like organizations and brands) that demonstrate high levels of expertise, authoritativeness and trust (E-A-T). We also know Google advises us to become familiar with its quality rater guidelines, especially when it comes to broad core algorithm updates.
What we don’t know with 100% certainty is how Google turns E-A-T – which is a concept, not a direct ranking factor or score – into signals the search engine can evaluate for the purpose of ranking search results.
In this article, I’ve compiled 14 potential on-page and off-page factors that Google could algorithmically use for E-A-T evaluation.
Disclaimer
This article is not meant to be an exhaustive list of every possible E-A-T signal Google could be using, but a look at some signals that Google is most likely to be using to evaluate E-A-T, based on supporting evidence and documentation available to us.
It is also not a cheat sheet for SEOs looking to manipulate the SERPs. E-A-T can only be influenced to a limited extent by SEO measures. Most of the signals discussed in this article are more likely to be influenced by marketing and PR.
There is no single E-A-T score into which all signals are summarized or added up, according to Google. I can imagine that Google gets an overall impression of E-A-T of an author, publisher or website through many different algorithms (a.k.a, “baby” or “tiny” algorithms).
This overall impression is not so much a score, but an approximation...
Read Full Story: https://searchengineland.com/google-eat-possible-evaluation-signals-382799
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