Local SEO For Beginners: Getting Started - Search Engine Journal

Do you really need local SEO for your business? Find out who benefits and why local search is an integral part of your marketing strategy.

See which organic keywords actually drive conversions

Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.

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One of the first questions a lot of businesses have about local SEO is: Do I really need it?

And I get it. You’re busy – your time, budget, and energy are precious resources.

Do you really need another thing to keep up with?

If you want to attract in-store traffic, online or phone orders, appointment bookings, clinic visits, or other business from local consumers, the answer is a definitive YES!

Who Benefits From Local SEO And Why?

All types of businesses that interact with and service customers in a specific region can benefit from local SEO.

This includes retail stores, service businesses, restaurants and hotels, hospitals, banks, construction companies, and more.

Here are a few examples.

Lawyers And Law Firms

One of the biggest benefits of local SEO for these clients is that Google shows a call button directly in the local search results on mobile phones.

So when a potential client pulls out their phone and does a search for [(type of) attorney], they will see targeted results for their particular location.

When done right, local SEO will push the attorney to the top of the search results for that location, and the dominant call to action will be the “call...

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