On last Friday's hangout with Google's John Mueller, Ankit Dalal, an SEO, asked about a site he is working on and what the issue it has with rankings. In short, the site was not ranking well, so they migrated the site to a new domain and the rankings climbed for a three-day period, then after that, the rankings went back down to where the original domain was ranking.
John Mueller of Google asked a few technical SEO diagnostic question and then suggested that it might be a quality issue with the site. That the old domain had that quality issue, and then when you migrated to a new domain, it took Google a few days to understand the site moved. Once Google figured out the site moved, Google applied the same quality signals to that new domain - resulting in the rankings going down again.
We know that Google algorithms, penalties, etc can follow you, this is not new. We covered this topic many times but here in 2022, it still happens.
Glenn Gabe summed it up nicely in these two tweets:
Here is the video embed - starting at 29:38 mark:
Here is the transcript:
ANKIT DALAL: Thank you for your time. Yeah, I have a question. It's kind of lengthy one. So there is a problem going on with me. I have a new website. So what the issue is going, I have been running this website for three years. So everything was perfect and good. So this month, I also asked you this question on last hangout, but that problem also becomes bigger now. It has grown. So on 1st March, my website home page, it...
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