A few small strategy changes can make a big difference for your local SEO presence and your bottom line.
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A good SEO strategy is a must-have for any business striving to stand out in search engines. But for the brick-and-mortar outlet that relies on local customers to survive, it's local SEO that makes all the difference.
Why? Because effective local SEO efforts are critical for dominating local search rankings and outshining competitors in your area. They provide the visibility lift your small business needs to reach a motivated local audience, potential buyers who are eager and ready to spend their money now.
If you're pouring time and money into local search optimization but still having trouble getting your brand above the fold, it may be time to make a few changes. Here are a few local SEO tips for bulking up your local business marketing strategy and putting your small business on the map.
Claim and control your Google My Business listing
Want to get Google's attention? If your goal is to gain traction in "near me" and other local searches on Google, claiming your Google My Business listing is usually the best place to start.
As the search engine's own local business tool, Google My Business (or Google Business Profile, as it's now known) offers a distinct advantage over other local search assets: automatic authenticity.
Once you verify your business and claim your Google My Business page, you have an...
Read Full Story: https://www.entrepreneur.com/article/420603
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