SERP analysis involves reviewing pages appearing on the first page of search engine results. This exercise helps website owners to know which pages are ranking high and why. SERP analysis is also helpful in discovering search engines’ criteria for ranking pages. A wise website owner can implement these insights and the strategies used by top-ranking website pages to rank better.
Steps to Insightful SERP Analysis
Keyword Research
Start by creating a list of keywords you want your website to rank for. You could use a keyword research tool to find your keywords. Type the keywords on search engines to see the web pages and content ranking for those keywords. Document the results for each keyword and start analyzing the high-ranking pages. You’ll get an idea of who’s ranking, what their SEO tactics are, and the content type that’s working.
Check whether you could find additional keywords related to your industry already performing well and include them in your list. Don’t focus on your direct competitors only. It’s helpful to have a broad idea of what else is going on in your industry.
It’s also helpful to check whether there are any keywords similar to your company name. For keywords that match your company name, investigate where the content is based in. Remember, search engines are increasingly showing location-based search results.
Determine the search intent
Search intent can be navigational, transactional, and informational. In this step, you want to discover the user’s...
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