A top Google Search executive suggested AI-generated copywriting systems often churn out low-quality content, which may prevent them from being useful tools used for search engine optimization, according to a series of social media posts first discovered by Barry Schwartz of Search Engine Roundtable.
Artificial intelligence is being offered as a solution to execute the world’s most mundane tasks at minimal human cost, from manufacturing and logistics to cooking up french fries at Dodger Stadium. Following the trend, a few startups, including Jasper.ai, CopyAI and Frase, promise high-quality, AI-generated copywriting for a fraction of what it costs to hire a SEO agency.
Despite the popularity of social platforms, top search engine rank is still the “Holy Grail” of the digital marketing world, as the engine will directly link a consumer to a company’s website. Globally, businesses spent about $47.5 billion on SEO and related services in 2020, according to data from The Business Research Company.
However, AI copywriters do not appear to be a solution for improved search rank, at least in the year 2022, according to the authority on all things SEO: Google Search Advocate John Mueller.
Yesterday on Twitter, blogger Meer Basit asked Mueller if the push toward AI-generated content was legitimate, asking, “Isn't Google AI smart enough to identify copied/rephrased content?”
In response, Mueller said, “Content generators and spinners have been around since the start of the web....
Read Full Story: https://www.forbes.com/sites/johanmoreno/2022/03/21/dont-replace-your-seo-writers-for-ai-just-yet-says-google-search-webmaster/
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