See which organic keywords actually drive conversions
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Getting a local business to rank is challenging for three reasons:
- An uptick in mobile uses because more people are using their phones to find businesses near them.
- A surge of businesses recognizing the value of local SEO are making results more competitive.
- Google Local Pack, which was once the top seven, is now just the top three.
So, what does it take to appear at the top of these competitive local results, to get you in front of the people searching for products and services like yours?
Here, you’ll learn about 25 specific local ranking signals you need to understand and optimize for in order to perform as well as possible in local search.
First, let’s take a look at how these changes with Google’s Map Pack/Local Pack are a game-changer for businesses.
Recent Map Pack Changes You Need To Know
Google’s Local Pack is where a searcher makes a query with local intent and Google’s three most relevant results show up above the organic listings.
The importance of the Local Pack tool is evident in that Google is constantly modifying the Local Pack to be more useful to searchers.
For example, Google recently announced that they are rolling out to the search interface on desktop that when people search for places or businesses nearby, such as [restaurants near me], they’ll easily see local results on...
Read Full Story: https://www.searchenginejournal.com/local-seo/top-ranking-signals/
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