Does website quality score impact your rankings? In this article, we explore the concept of Google organic quality score - is it real? %
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Does Google use a quality score similar to the one in Google Ads as part of its organic search ranking algorithm?
This has been hotly debated over the years, to the extent there are even articles out there telling you how to optimize for it.
But is there actually an organic quality score? And does it impact your rankings?
Let’s explore some of the resources and discussion on this whole Google organic quality score concept and see if we can get to the truth.
The Claim: Website Quality Score Is A Ranking Factor
This topic can cause a bit of confusion as there are a couple of things in play here.
What we know:
Google Ads uses Quality Score.
This is a number between 1-10 Google assigns to PPC ads, based on three factors:
- Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown.
- Ad relevance: How closely your ad matches the intent behind a user’s search.
- Landing page experience: How relevant and useful your landing page is to people who click your ad.
So when you hear the idea that Google uses a quality score to assess websites, you might think it’s the Quality Score that Google Ads uses.
No.
Google does not use its Google Ads...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/website-quality-score/
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