See which organic keywords actually drive conversions
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A local organic competition analysis is an essential early step in defining your strategy as it helps you understand what you’re up against in organic search results.
From this competition analysis, you can move forward knowing that your information will help you achieve the results you’re looking for.
By looking at content, it is possible to figure out:
- What topics the competition is writing about.
- How many words they’re writing on average.
- The frequency of their content updates.
Going through this process helps you understand what they are doing so you can adapt your content strategy and beat theirs accordingly.
By looking at links, it is possible to figure out things like:
- How many links the competition is getting.
- What kind of links.
- Where they’re getting their links from.
- How often they are getting links.
- When they are usually getting their links.
By looking at on-site factors like on-page optimization, it is also possible to develop a strategy that will outlast and beat their local strategy.
The factors you analyze in this local competition analysis will help you create a winning strategy.
Factors To Include In A Local Competition Analysis
Focusing on your market, your niche, and your locale, you will want to perform a deep local competition analysis.
On the surface, a local competition...
Read Full Story: https://www.searchenginejournal.com/local-seo/analyzing-search-competition/
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