Google clarifies alt text is only a factor for image search, not regular web search.
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Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search.
This is explained by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on March 18.
Mueller fields several questions related to alt text, resulting in a number of takeaways about the impact it has on SEO.
Adding alt attributes to images is recommended from an accessibility standpoint, as it’s helpful for visitors who rely on screen readers.
From an SEO standpoint, alt text is recommended when your goal is to have an image rank in image search.
As Mueller explains, alt text doesn’t add value to a page when it comes to ranking in web search.
Alt Text Is For Image Search
In the question that relates to the title of this article, Mueller is asked if alt text should be used for decorative images.
That’s a judgement call, Mueller says.
From an SEO point of view, the decision to use alt text depends on whether you care about the images showing up in image search.
Google doesn’t see a page as more valuable to web search because it has images with alt text.
When it comes to using alt text in general, Mueller recommends focusing on the accessibility...
Read Full Story: https://www.searchenginejournal.com/google-alt-text-only-a-factor-for-image-search/442865/
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