should be a priority for all local businesses this year. With Google controlling such a large share of the search market, increasing local visibility for products and services can deliver consistent leads for a business.
Local visibility must be carefully considered when optimizing a Google Business Profile (GBP), and there are many steps to take. Today we’re going to share the most impactful steps – plus some strategies for optimizing your Google Business Profile as we go.
7 Steps for Optimizing a Google Business Profile
1. Set the Primary & Secondary Categories
While selecting the primary business category for your GBP may seem simple, we recommend you first do some research. As your business could fall into multiple categories, it’s extremely important to set the primary category correctly. For instance, based on the primary category you select, certain features of a Google Business Profile may or may not be available.
We also recommend scoping out the competition to see how their primary and secondary categories are set. You can use the Chrome browser extension GMBSpy – it allows you to see the primary and secondary categories a business has set for a GBP.
2. Creating a Winning Business Description
Essentially, a business description introduces the brand to interested consumers. When optimizing a Google Business Profile at Rocks Digital, we start by writing a compelling business description. So whether you’re writing a business description for your GBP, for Bing,...
Read Full Story: https://www.rocksdigital.com/how-to-create-an-seo-optimized-google-business-profile/
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