Did you realize that uploading photos without considering the value of Alt text might have a detrimental influence on your website’s SEO? This is because search engines that include Google and Bing crawl website pages and are unable to read picture files unless they have an alt tag. As a consequence, alt text is critical for search engines to properly appreciate a website and present users while searching online.
What is Alt Text?
ALT text is also referred to as an ALT attribute and is a snippet of highly detailed information which describes the things which are shown in an image. ALT tags work by ensuring that your website images can be fully appreciated and also ensures that Google and other search engines can acknowledge those images whenever a search is carried out.
How Alt text impacts SEO
Alt tags give context to what an image is showing, telling search engine crawlers and helping them to properly index the image. However, not only would alt tags benefit Google crawlers, but failing to use alt tags for your photos can hurt your website’s ranking. When browsers are still unable to show a website properly, indicating the images are not displayed, alt text can help. The site will rather return the alt attributes, which describe what picture should be displayed, in place of images. If no alt attributes are set, the users will not know the picture that should be displayed. This may result in a substantially inferior user experience.
How to Write Good Alt Tags
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