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In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR.
But one thing that we don’t talk about enough is seasonal SEO – specifically its impact, and how to leverage it to improve marketing performance.
A solid understanding of seasonal SEO is essential for building a winning SEO strategy, getting insights from your performance data, and providing accurate reports to your clients.
In this column, you’ll find actionable tips and real-world examples to help you navigate seasonal trends and put them to work for your SEO strategy.
What Is Seasonal SEO & Why Is It Important?
Seasonal SEO is the way your website performance and business is impacted by external predictable annual events such as Christmas, Easter, summer, winter, etc.
Understanding seasonal SEO is important because:
- Generally, we need to utilize it for the benefit of our business.
- It helps in planning and deciding which SEO projects to execute and when.
- It helps us navigate marketing in “low season.”
- It can affect our data, reporting, and how we make decisions that take into consideration the impact of seasonality on SEO metrics like clicks, impressions, and rankings.
Having a more detailed and deeper understanding of the impact of...
Read Full Story: https://www.searchenginejournal.com/seasonal-seo-tips/438300/
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